This beef rub is a game-changer on the grill, just like a breakaway goal in a tie game. With a blend of salt, black pepper, and savory spices, it creates a flavorful bark that enhances the natural flavors of your meat. It's time to break away from ordinary flavors and elevate your barbecue game to a whole new level. Sprinkle as much or as little as you want on your beef dish and get it on the grill, smoker, or in your cast iron pan. Just because it says it’s for beef, don’t be afraid to try it on other things!